Trademarks in Mexico
Trademark registration in Mexico
In Mexico, trademark rights are granted to whoever files first, not to whoever used the mark first.
Trademarks in Mexico
In Mexico, trademark rights are granted to whoever files first, not to whoever used the mark first.
No one else may use your mark for the same goods or services for ten years, renewable.
Without a registration there is nothing to enforce. With it you can act against imitations and counterfeits.
IMPI will refuse third-party applications identical or confusingly similar to yours in your class.
A registered mark can be licensed, franchised, pledged or sold. It stops being a name and becomes property.
Week 1. We search MARCANET and deliver a written registrability opinion.
Weeks 1 to 2. Correct Nice classification and filing of the application.
Months 1 to 5. Formal and substantive examination, publication in the Gazette, responses to office actions.
Months 4 to 6, absent refusals or oppositions.
Timelines are estimates and depend on IMPI workload and on whether third parties oppose.
Are you an IP firm looking for a Mexican associate? See our associate services for foreign counsel — separate scope, separate fees.
No. Foreign individuals and foreign companies can own a Mexican trademark. You do need a Mexican address for service, which we provide as your representatives, and a power of attorney.
Yes, Mexico is a member. Whether a Madrid designation or a direct national filing suits you better depends on how many countries you are covering and how much control you want over prosecution.
IMPI issues an office action stating the ground for refusal, usually likelihood of confusion or lack of distinctiveness. We analyze it and file a reasoned response.
No. It covers Mexico only. For other jurisdictions we coordinate national filings or a Madrid Protocol application from your Mexican base.
Free guide
The seven that cost a business the most, with the legal basis for each. Leave your email and we send it now.
Start with a free availability search. No commitment.
Request the free searchFlat fee
USD 500.00
Per mark, per Nice class. Official IMPI fees included. No later charges.
Would you rather check whether your mark is viable first? Request the free search.
Free, no commitment
Four out of every ten marks that reach us cannot be registered as they stand. Send us the name and we come back with a straight answer on whether it has an obvious problem. No cost, no commitment. Need the full analysis, signed and in writing? That is the registrability opinion: USD 49 per mark and class, credited against your fees if you then file with us.
Prefer to write? Message us on WhatsApp.
THE NEXT STEP
The free search tells you whether your mark has an obvious problem. The registrability opinion goes deeper: it is the document you need before investing in identity, packaging or advertising.
USD $49.00
per mark and class
If you later file the application with us, this amount is credited against your fees.